Here are some surefire radio advertising strategies that can transform the fate of your business in weeks – not months and leave your competition wondering how you do it.
Define Your Campaign Goals
- Before you start a radio campaign, you need to have simple, straightforward, and measurable goal. It is not enough to say “I want a commercial that will bring in customers.”
- Before you write your commercial, tune in and listen to some other commercials. Notice how they all ask you to take a specific action? To have a successful commercial you need to know what SPECIFIC action you want your customer to take. Do you want a phone call, a visit, a hit on your website – be specific.
Keep your message simple. You don’t have time to be complicated, cute, or tricky. Your commercial should:
- Talk about Benefits – not Features
- Show Undeniable Value
- Ask the listener to take an action
If you think you can do more than that and still have a good commercial you are kidding yourself. These three things are a LOT to get done in :30 seconds.
