Radio Listeners 52% More Likely to Browse for Advertisers

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Radio listeners exposed to radio advertising for a specific brand, they are 52% more likely to include that brand-name in their internet browsing., claims new findings from the Radio Advertising Bureau.

The impact has an almost immediate effect on browsing . The research highlights that 58% of all browsing that was identified as being stimulated by radio takes place in 24 hours of exposure to advertising.

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