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First Visit? Download 12 Things Every Business Owner Should Know About Radio Advertising.
Radio advertising is a great advertising platform to win over customers prior to their need for your service or product. That way, when they “need” you, your business will be top-of-mind. Research shows that radio ads put your message in the minds of prospects better than any other advertising alternative.
Here are some tips to make your radio commercial even more effective:
- Be sure the announcer repeats the name of your business and phone number multiple times in your ad.
- Don’t say to look for you in the yellow pages in your ad (don’t lead others to your competitors).
- Utilize testimonial quotes any chance you get.
- Always speak in present tense.
- Only use a jingle if it’s been professionally produced.
- Use a positioning statement or catch phrase in your radio ads.
- Always mention your website address (radio is great for this type of recall).
