ShareThis
First Visit? Download 12 Things Every Business Owner Should Know About Radio Advertising.
According to Simmons Market Research, 72% of Christian radio listeners prefer to buy from a business that advertises on their radio station. And 62% say that they would “shop more at a known business if it advertised on Christian radio.” The interesting thing is that these statistics are not just a snapshot in time from a fluke survey. These same loyalty factors have held up well for the last two and a half decades.
The “halo effect” of this unique market has weathered a variety of economic conditions and global marketing shifts from the impact of cable TV to the arrival of Internet advertising. It appears that marketing to a Christian audience remains as simple as using a well conceived radio campaign on the right radio stations.
