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First Visit? Download 12 Things Every Business Owner Should Know About Radio Advertising.
According to advertising/marketing author and journalist, Warren Berger, radio advertising offers businesses the last captive audience. In a 2-minute, 30-second interview on National Public Radio, Berger discusses the connection of radio advertising prices, production costs, and how business owners can blanket the airwaves with a slogan or jingle in ways that TV can’t.




