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As Arbitron readies its full release of RADAR 109 on 6/20, it announced some of the data from the report. Broadcasters added more than 1.9 million weekly listeners in the past year. Additionally, radio is attracting more young listeners, with the number of weekly listeners 18-34 and 12-17 rising. Radio now reaches nearly 66.5 million Adults 18-34 and more than 22.8 million Persons 12-17 on a weekly basis.
The number of 12+ Persons listening to radio each week now reaches an estimated 241.5 million or 93.1% of all Persons twelve and older. As compared to the June 2010 report, the number of radio listeners increased across all major demos, with Adults aged 18-34 showing the biggest gains, adding nearly 350,000 weekly listeners in the age group in the past year.
Read More at Radio Business Report
