Best Radio Commercials

Every year, the Radio Mercury Awards are given to the best radio commercial of the year. Take a listen to the best radio commercials from previous years. 2009     Motel 62008     Combos2007     Subway2006     National Thoroughbred Racing Association2005     eBay2004     Genius/Mr. Cologne Wearer2003     National Thoroughbred Racing Association2002     Hollywood Video2001     [...]

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Write Your Own Radio Commercials

Consider the following: Your commercial can be set in any time period; the past, future or present You can set the scene in Africa, the Arctic, Russia or the deserts of Saudi Arabia You can drop your listeners on a desert island, the mountains of Switzerland, in the supermarket or take them on a wild [...]

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Power Up Your Radio Ads

Radio ads have the ability to reach thousands upon thousands of people in one shot. The trick is to maximize the value of your radio advertising campaigns by making them as profitable as possible. Here are three things to keep in mind. Know Your AudienceBefore you purchase any type of advertising package you need to [...]

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4 Advantages for Radio Advertising

Ever since I’ve been working in advertising, people have been declaring that radio is practically extinct. Some other form of media is always more popular. It used to be TV that hogged the limelight. Now it’s social media. Meanwhile, radio continues to quietly chug along in the background just doing its job. Three years ago, [...]

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Radio Commercial Tips

Radio advertising is a great advertising platform to win over customers prior to their need for your service or product. That way, when they “need” you, your business will be top-of-mind. Research shows that radio ads put your message in the minds of prospects better than any other advertising alternative. Here are some tips to [...]

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