Most people, even marketers, accountants and management view advertising as an expense. This is exactly what we have been taught in marketing, management and accounting courses. Many textbooks teach you that a company should budget approximately 10% of its sales for advertising and promotions. I personally think that this is very stupid advice. Pegging your [...]
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What does Radio advertising cost? Great question! How much airtime do you want? That’s the answer. All ad campaigns are different, just look at your advertising budget in other areas. How much does your newspaper advertising cost? Ask your business friends and they’ll give you different replies. Do you want hourly, daily or weekly exposure? [...]
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