Is Radio Advertsing a Cost or Investment?

Most people, even marketers, accountants and management view advertising as an expense. This is exactly what we have been taught in marketing, management and accounting courses. Many textbooks teach you that a company should budget approximately 10% of its sales for advertising and promotions.
I personally think that this is very stupid advice. Pegging your advertising [...]

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How Much Does Radio Advertising Cost?

What does Radio advertising cost? Great question! How much airtime do you want? That’s the answer. All ad campaigns are different, just look at your advertising budget in other areas. How much does your newspaper advertising cost? Ask your business friends and they’ll give you different replies. Do you want hourly, daily or weekly exposure?
An [...]

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Tips for Effective Radio Commercials

No doubt you’ve heard this famous quote on selling before, but do you realize just how critical it is to your next radio advertising campaign?
TV ads show you what the wrapper looks like but radio is a brilliant, made for medium to sell the “sizzle”. The mind is magical. Make your audience taste, feel and [...]

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Best Radio Commercials

Every year, the Radio Mercury Awards are given to the best radio commercial of the year.
Take a listen to the best radio commercials from previous years.
2009     Motel 62008     Combos2007     Subway2006     National Thoroughbred Racing Association2005     eBay2004     Genius/Mr. Cologne Wearer2003     National Thoroughbred Racing Association2002     Hollywood Video2001     Anheuser-Busch2000 [...]

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Write Your Own Radio Commercials

Consider the following:

Your commercial can be set in any time period; the past, future or present
You can set the scene in Africa, the Arctic, Russia or the deserts of Saudi Arabia
You can drop your listeners on a desert island, the mountains of Switzerland, in the supermarket or take them on a wild and dangerous adventure.

Many [...]

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