Contribute Your Radio Advertising Tips

Congratulations to Dave Solomon who won the $100 Amazon Gift Card in our contribute to Radio Advertising Tips giveaway. Learn more here.

The more decision-makers we’re able to educate about radio advertising, the more advertisers we’ll have knocking on our doors. That’s what Radio Advertising Tips is about…educating the business community about the power of advertising on radio.

By answering the questions below, you’ll help us have more ammunition to get the word out. Feel free to share your answers in paragraphs, lists, or a combination of the two. Whatever works best for you to get the point across to potential advertisers.

Thanks for your contribution to Radio Advertising Tips


What do your most successful clients have in common that make them so happy with radio?


What should a new advertiser know about creating the best possible commercial?


What should an advertiser know about creating the best possible schedule?


If you could tell a new advertising prospect what they should do to get the most out of their working relationship with you, what would you tell them?


Pick one of your formats and tell an advertiser why that station\'s format will work well for their business?


Tell me about one of your most successful station promotions or sponsorships, and explain why it\'s so beneficial to your advertisers?


Pick an advertising platform other than radio (newspaper, billboards, cable, internet, yellow pages, etc...) and explain how radio can work well in conjunction with it.


What are the benefits of a (pick your favorite) :60, :30, or even shorter commercial?


Pick two dayparts, time-frames, or days of the week, and explain to an advertiser what makes them so effective.


Pick up to three of your more successful clients, tell me what type of business they are (dry cleaner, dentist, car repair, etc...), and explain what makes their campaign so effective.


Pick a recent advertiser you had (just tell me their type of business) and explain why their advertising schedule failed.


What is your market size (its name and Arbitron rank if you know it) and tell me how much money it takes to create an effective schedule.

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